Mars Confectionery of Australia (MCA) was established in 1975, and is a
subsidiary company of the US parent company Mars Inc. - one of the world's
largest manufacturers of chocolate and sugar confectionery. Since its beginnings,
MCA has launched an array of new products, revitalised old products, and branched
into new markets to take advantage of evolving opportunities.
MCA attributes its success to the five principles on which its business is
founded. These principles include:
Quality - the consumer is our boss, quality is our work, and value for money is
our goal.
Responsibility - as individuals, we demand total responsibility from ourselves;
as associates we support the responsibilities of others.
Mutuality - a mutual benefit is a shared benefit; a shared benefit will endure.
Efficiency - we use resources to the full, waste nothing, and do only what we
can do best.
Freedom - we need freedom to shape our future, we need profit to remain free.
Mars has prospered over the years through a belief that it is necessary to give attention to all forms of success: the quality of Mars products, the mutuality of benefits, and the unique spirit of responsibility and commitment that unifies their efforts.
